The Philadelphia Visitor Center Corporation has partnered with Philadelphia Parks & Recreation, Visit Philadelphia, the Philadelphia Convention and Visitors Bureau to open a new visitor center to the Art Museum Steps and Rocky Statue.

Opened in 2023, The Parkway Visitor Center is in a stand-alone, modular structure adjacent to Eakins Oval. The Parkway Visitor Center greets visitors with information and services, and sells tickets to major attractions, museums, and tours as well as Philly-themed merchandise from local businesses and makers.

The Parkway Visitor Center is the world's first retail location for the Sly Stallone Shop - the Rocky star's eponymous brand. Get exclusive Rocky apparel, souvenirs, and memorabilia that you will not find anywhere else in the city.